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IICS Consultants Pvt.Ltd

Educational Consultancy

IICS Consultants Pvt Ltd is a professional educational consultancy specializing in assisting students with studying abroad. Their services include career counseling, university applications, and visa processing.

IICS Consultants Pvt.Ltd

Educational Consultancy

IICS Consultants Pvt Ltd is a professional educational consultancy specializing in assisting students with studying abroad. Their services include career counseling, university applications, and visa processing.

Project Goals

  1. Establish a trustworthy and professional brand identity.
  2. Build an engaging social media presence to attract potential students.
  3. Design a functional and informative website to streamline consultancy services.

1. Brand Development

Objective:

To create a professional brand identity that communicates reliability, expertise, and student-centric services.

Deliverables:
  • Logo Design:
    A sleek, modern logo incorporating elements like a globe and graduation cap to symbolize international education.
  • Color Palette:
    Shades of blue,  and white to convey trustworthiness and professionalism, with accents of orange for prestige.
  • Typography:
    A combination of montserrat fonts  for readability in digital and print materials.
Outcome:

A professional and approachable brand identity that resonates with students and parents.

Industry: Education Consultancy
Location: Pakistan
Services: Brand Launch
Industry: Education Consultancy
Location: Pakistan
Services: Brand Launch

2. Social Media Management

Objective:

To build awareness about IICS’s services and establish a connection with prospective students.

Strategy:
  • Success stories: Students who successfully got admission abroad.
  • Informational posts: Visa requirements, application tips, and deadlines.
  • Engagement posts: Quizzes, FAQs, and interactive Q&A sessions.
  • Carousel posts and single-image posts optimized for Instagram, Facebook, and LinkedIn.

3. Website Development

Objective:

Create an intuitive website that provides all necessary information for students and parents.

Features:
  • Hero section with a tagline like “Your Gateway to Global Education” and a call-to-action (CTA) for booking a consultation.
  • Highlight of top partner universities.
  • Details of consultancy services, visa assistance, and scholarship guidance.
  • Course finder by country and field of interest.
  • Embedded Google Maps for office locations and a contact form.
Outcome:

A user-friendly and visually appealing website that effectively communicates the consultancy’s value and services.

Results Achieved

Increased Visibility: A 30% growth in website traffic within two months of launch.

 

Enhanced Engagement: A rise in inquiries through social media channels and the website’s contact forms.

 

Positive Brand Perception: Clients appreciated the professional look and feel of the brand across all platforms.