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Palesa Coaching

Empowering Mental Wellness Through Digital Strategies

Palesa Coaching

Empowering Mental Wellness Through Digital Strategies

Overview:

Palesa Coaching, a dedicated mental health coaching center, aimed to enhance its reach and impact by establishing a strong digital presence. The project focused on creating a compassionate and approachable brand identity, engaging social media strategies, and impactful ad campaigns to connect with individuals seeking mental health support. Our team partnered with Palesa Coaching to deliver a tailored solution that resonated with their mission of fostering mental wellness.

1. Branding

Objective:

Develop a nurturing and trustworthy brand identity that reflects Palesa Coaching’s commitment to mental wellness.

Solutions Provided:
  • Designed a serene and uplifting logo symbolizing growth, hope, and resilience.
  • Chose a calming color palette with soft blues and greens, complemented by gentle typography.
  • Developed branded materials, including session guides, brochures, and wellness journals.
  • Created brand guidelines to ensure a consistent and empathetic tone across all platforms.
Impact:

Positioned Palesa Coaching as a trusted and approachable mental health coaching center.

Industry: Health Coaching
Location: USA
Services: Social Media Management
Industry:Health Coaching
Location: USA
Services: Social Media Management

2. Social Media Management

Objective:

Build an online presence that educates, inspires, and engages individuals seeking mental health resources.

Solutions Provided:
  • Managed and optimized social media profiles on Instagram, Facebook, and LinkedIn.
  • Created a content calendar featuring mental health tips, success stories, and event updates.
  • Fostered a supportive community through regular engagement, responding to inquiries, and hosting live sessions.
Impact:
  • Increased social media engagement by 70% within the first quarter.
  • Built a supportive online community dedicated to mental wellness.

3. Social Media Posts Creation

Objective:

Create empathetic and educational content to inspire and inform the audience.

Solutions Provided:
  • Designed posts sharing mental health tips, inspirational quotes, and client testimonials.
  • Produced video content featuring guided meditation, expert advice, and motivational talks.
  • Created infographics simplifying complex mental health concepts for better understanding.
Impact:
  • Significantly improved content shareability, resulting in increased awareness of mental health resources.

Results

  • Delivered a compassionate and cohesive brand identity for Palesa Coaching.
  • Built a vibrant digital presence that supports and educates individuals about mental health.
  • Increased engagement and enrollment through strategic social media and advertising efforts.