“Ignoring online marketing is like opening a business but not telling anyone.”
It’s like waiting for an airplane at a bus stop to imagine a business without an online presence or promotion in today’s globalized world when everything can be accessed with just a click. Sounds crazy, doesn’t it?
That’s how the digital world is growing to reach new heights of success for your company. I’m curious how that’s possible. Let’s examine one of its most effective means of supporting your company: digital advertising.
What Is Digital Advertising ?
In simple terms, digital advertising is the practice of promoting your brand, goods, or services through every available digital channel by any and all digital means. This type of marketing tactic uses online platforms such as websites, streaming media, social media, search engines, and much more to publicize a brand or company.
Digital advertising is one of the best ways for companies of all kinds to broaden their consumer base, find new clients, and diversify their sources of income as a “pay to play” method of internet marketing.
With 65% of the global population using the internet, the world of technology has developed into an expanding market where businesses might grow more quickly than in the past. Digital advertising is now an essential part of marketing as a result. Now that you know what digital advertising is, let’s take a closer look at its importance.
Importance Of Digital Advertising
The most easy, yet important aspect of strengthening the idea that digital advertising is one of the best types of business marketing is the fact that people are spending more and more time online via computers, smartphones, and other smart home devices. Based on recent data, each user spends approximately six hours and forty minutes online on average each day.Indeed, and moreover, globally, at least one in three consumers make purchases online via digital platforms. Additional advantages that heighten the significance of digital advertising include;
- An economical method based on the pay-per-click (or as, depending on the platform you're using, pay-per-impression or pay-per-video-click) mechanism.
- You only get charged when a user completes the intended marketing action.
- It makes it possible to locate and engage your audience wherever they are
- Digital advertisements expand your audience by showing up everywhere that matters: on search engines when a consumer is looking for similar things to purchase, while they are streaming TV, on their preferred websites, and on social media platforms.
- Thanks to its extensive targeting capabilities, provides the most qualified and focused audience.
- Provides accuracy in understanding consumer behavior and producing offerings and information that are useful.
- Offers in-the-moment tracking of user behavior and your marketing performance.
Digital advertising is available in several forms and offers a wide range of advantages. Let’s examine a few of its most widely employed and well-liked kinds.
Main Types Of Digital Advertising
Did you know? Businesses make an average of 2 USD per 1 USD spent on Google Ads. More to that, 98% of Google’s revenue comes from Google Ads! Imagine the power of different types of Google Ads that can bring you highest return on investment for your business.
The six most important and popular types of digital advertising are touched here for you to have a glimpse of it.
- (i) Search Advertising
Text ads that show up on search engine results pages (SERPs) are the standard form of search advertising, commonly referred to as search engine marketing (SEM). Similar to shopping advertisements, these adverts typically appear above or next to the organic search results.
A study reveals that paid search advertising can increase a brand’s awareness by 80%.
- (ii) Display Advertising
Online advertisements that combine text and visual components like animation or art are known as display ads, sometimes referred to as banner ads. These advertisements run within or next to the content of websites. Usually, devices, apps, and webpages are involved.
As per a survey, photos and imagery posts are the most used content types to increase audience’s engagement.
- (iii) Online Video Advertising
This kind of advertising uses video format for online-stream video commercials that show up in locations including websites, programs, and gadgets that resemble display ads. Additionally, it has in-stream video advertisements that run before, during, or following video content. Statistics reveal that video ads are clicked 73% more often than banner ads and can increase conversions by 86%.
- (iv) Streamline Media Advertising
Over-the-top, or OTT, advertising is another name for streamline media advertising. It refers to a particular kind of video ad that plays in streaming media material that is sent over the internet without the use of cable or satellite. It seeks to target a specific audience on the appropriate platforms at the appropriate times, just like previous forms of advertising.
- (v) Social Media Advertising
Today, almost 77% of businesses use social media to reach an audience..
Social media advertising campaigns make use of several social media platforms, including Facebook, Instagram, Twitter, and others. Similar to display ads, social media ads come in a multitude of forms and placements and offer a vast choice of creatives, such as images, videos, and much more. On social media, however, short-form videos are the most engaging type of content. Facebook is the most popular social media network with 2.9 million active monthly users, but nearly 40% of global buyers first purchase a product after seeing it on YouTube.
- (vi) Influencer Advertising
A relatively new, quickly developing form of internet advertising is influencer marketing. It entails working along with influencers who compensate brands or products to promote them. This kind of advertising is becoming more and more well-liked due to its wide audience reach and improved opportunities for brand awareness.
81% of marketers agree that influencer advertising works well for their businesses since 92% of people trust recommendations given by an influencer about a certain product or brand.
Best Practices & Tips For A Successful Advertising Campaign
Turn your ads into a revenue-generating machine by following the given tips and practices;
- Make your offer compelling
- Write Some killer Ad copy
- Get custom creatives
- Target your dream customers
- Track performances
- Test and optimize
Selling your goods is pointless if no one is aware of your brand. In order to produce content that best connects with those you want to reach, follow best practices. Recall that any marketing or interaction starts with high-quality content.